2018 has not begun, the bathroom industry new products take turns on the field, all kinds of bathroom products are full of our eyeballs, also foreshadowed the new trend of market demand in the bathroom industry this year and in the future. Similarly, the release of these new products has also injected new vitality into the development of Wei enterprises.
Practical and environmental protection is still the mainstream of the market
Bathroom space is usually relatively narrow, practical and beautiful is still the mainstream direction for consumers to buy Bathroom products, because the space is narrow, it is especially necessary to shrink all the basic functions and features together, and to make the limited space look bigger and more dynamic.
In addition to practicality, we also see a new trend from some exhibitions. Many bathroom brands are starting to launch a design without dead angle, better cleaning products and small "basin toilet integration". The realization of these products can not only greatly reduce the utilization rate of toilet "water", but also turn waste into treasure. Waste water exerts waste heat. The development of the big trend of the social subject requires that all walks of life should put the low carbon environmental protection in a more important position while the product design is applied, and the bathroom industry is no exception.
Bathroom enterprises are beginning to pay attention to the development of brand
For a long time, the advantages of Chinese bathroom enterprises are concentrated in the market of middle and low grade products. China has become a huge producer and consumer of bathroom equipment in the world. However, foreign brands have almost swept the high-end bathroom market in China, and take various measures to occupy the market share of the middle grade products.
At present, in our bathroom industry, there are more than 3000 local brands in addition to the international brands in the high-end market, of which 50-100 are larger, the other are small and medium enterprises. Although there are many domestic bathroom brands, there is no market share of 10% in the market, and the marketing monopoly effect of big brands has not been formed. The brand awareness of small and medium bath enterprises began to strengthen, and brand promotion should be paid attention to. Bathroom enterprises are beginning to focus on the development of branding.